Innovation secret of Steve jobs

 {youtube}pQMpYcd8D70{/youtube}

 Summary of 7 principles:

1. Do what you love

Think differently about your career. Steve Jobs has followed his heart his entire life and that, he says, has made all the difference.

Innovation cannot occur in the absence of passion and, without it, you have little hope of creating breakthrough ideas.

2. Put a dent in the universe

Think differently about your vision. Jobs attracts like-minded people who share his vision and who help turn his ideas into world-changing innovations.

Passion fuels Apple’s rocket and Jobs’ vision creates the destination.

3. Kick start your brain

Think differently about how you think. Innovation does not exist without creativity, and for Steve Jobs, creativity is the act of connecting things.

Jobs believes that a broad set of experiences broadens our understanding of the human experience.

4. Sell dreams, not products

Think differently about your customers. To Jobs, people who buy Apple products are not “consumers.”

They are people with dreams, hopes, and ambitions. Jobs builds products to help them fulfill their dreams.

5. Say no to 1,000 things

Think differently about design. Simplicity is the ultimate sophistication, according to Jobs.

From the designs of the iPod to the iPhone, from the packaging of the Apple’s products to the functionality of the Apple Web site, innovation means eliminating the unnecessary so that the necessary may speak.