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New Story of the Hare and Tortoise |
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Written by lotus
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Friday, 15 May 2009 |
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Page 9 of 11
When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating into Coke's growth.
His executives were Pepsi-focussed and intent on increasing market share 0.1 per cent a time.
Goizueta decided to stop competing against Pepsi and instead compete against the situation of 0.1 per cent growth.
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Last Updated ( Saturday, 16 May 2009 )
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